ESSENTIA

It Might As Well
Be You

Everyone has a thing. It could be a dream you have, or a goal you've set, or an achievement you want to earn. You might not have started yet. You might be right in the middle. Or you could be so very close to completing it.

Well, consider this your gentle kick to the butt to get up, get out, and start/continue/finish whatever it is your thing is.









We made social films that zeroed in on specific disciplines.








The campaign included over 150 unique OOH







Directed by Matt Lambert, Prettybird

Made with Jason Gold, Marybeth Ledesma, Alex Nowak