Keep it Oscar

For Oscar Mayer's first campaign in years, we wanted people to think less and smile more (like how you eat Oscar Mayer). And thus, the Keep It Oscar idea was born.

You'll find almost zero context, explanations or backstory here. Just quick bursts of silly content that make you scratch your head, wonder what you just saw, and smile. And that's exactly how we planned it.

Directed by Kyle Sauer (live action), Andy & Adeena (stop motion), MBR (3D) and Tracey LaGuerre (2D).

Made with Amanda Younger, Maclean Jackson and Rachel Frederick.