Lucky Bags - Helping You Help Your Team

Most football fans have some kind of ritual, tradition or superstition that they do to help their team win.
So we turned Tostitos NFL team bags into lucky charms by infusing them with luck in the Tostitos factory.

We made videos for every NFL team, but these are some of my favorites.

We created an interactive website for fans.

Directed by Timothy Plain, Capitol Art

Made with Charles Lee, Louis (Xinran) Li, Jeff Gillette, Kristin Graham, Alex Maleski