BUFFALO WILD WINGS

When life gives you a Top-5 NFL draft pick who plays in the world's biggest media market and shares a name with Buffalo Wild Wing’s most famous attribute (sauce), you make a deal with him. Immediately.

FEATURED IN:
TMZ, USA Today, Front Office Sports, ESPN, The Jets Owner, The Athletic, and this Jets fan

The Case Study:


We started with a spot announcing the partnership between Sauce and the place with sauces:

Then we released a spot to announce his new sauce:


And generally showed Sauce loving sauce. Like on pizza:


And wings:


And Chicken Sandwiches:


Then we made a pen that dispensed sauce instead of ink:



And had Sauce show up at a Buffalo Wild Wings to sign autographs...in sauce.



Directed by The Michaels

Made with Jerry Hoak, Graham Davis & Marcus Chin-Quee