BUFFALO WILD WINGS
#BetterWithSauce
When life gives you a Top-5 NFL draft pick who plays in the world's biggest media market and shares a name with Buffalo Wild Wing’s most famous attribute (sauce), you make a deal with him. Immediately.
FEATURED IN:
TMZ, USA Today, Front Office Sports, ESPN, The Jets Owner, The Athletic, and this Jets fan
FEATURED IN:
TMZ, USA Today, Front Office Sports, ESPN, The Jets Owner, The Athletic, and this Jets fan
The Case Study:
We started with a spot announcing the partnership between Sauce and the place with sauces:
Then we released a spot to announce his new sauce:
And generally showed Sauce loving sauce. Like on pizza:
And wings:
And Chicken Sandwiches:
Then we made a pen that dispensed sauce instead of ink:
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And had Sauce show up at a Buffalo Wild Wings to sign autographs...in sauce.
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Directed by The Michaels
Made with Jerry Hoak, Graham Davis & Marcus Chin-Quee
We started with a spot announcing the partnership between Sauce and the place with sauces:
Then we released a spot to announce his new sauce:
And generally showed Sauce loving sauce. Like on pizza:
And wings:
And Chicken Sandwiches:
Then we made a pen that dispensed sauce instead of ink:


And had Sauce show up at a Buffalo Wild Wings to sign autographs...in sauce.


Directed by The Michaels
Made with Jerry Hoak, Graham Davis & Marcus Chin-Quee