THE CHAMPIONS LEAGUE ON PARAMOUNT+

SuperGOAT

We needed to get millions of Americans to tune into the UEFA Champions League on Paramount+.

Much to the chagrin of our legal counsel, we created a suprise Super Bowl commercial for just one person in Miami: Lionel Messi.

We even gave him his own promo code to watch for free. 

AWARDED AT:
One Show


Here’s just the commercial (if that’s more your thing)



Directed by Max Weiland, Love Song

Made with Sarah Yu, Dan White, Roberto Lastra Montiel, Jason Norcross, Glenn Cole