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The CHAMPIONS LEAGUE ON PARAMOUNT+

Super Goat

We needed to get millions of Americans to know the best place to watch the UEFA Champions League is on Paramount+. So we made a Super Bowl film. For just one person. The person who would need it most. The GOAT. Lionel Messi. After 20 years of playing in Europe’s biggest football competition, he moved to Miami. And now he needed to know how to watch it.

So we aired a surprise message letting him know how to tune in, when we knew he - and the rest of America - would be watching.

Super Bowl LVIII.

AWARDED AT:
One Show




Directed by Max Weiland, Love Song

Made with Sarah Yu, Dan White, Roberto Lastra Montiel, Jason Norcross, Glenn Cole