Super Goat

Lionel Messi dominated the Champions League for twenty years. Then he moved to Miami. So for the first time in two decades, he’ll be watching the Champions League, instead of playing in it.

And the only way he could watch it in America is with a Paramount+ account (where all matches stream) and if we told him how.

So we told him how. Without his knowledge or permission. And gave him his own promo code for a free month. And aired our message when we knew he would be watching: during the Super Bowl, making his big game commercial debut.

An audience of 214 million people, a message for one person.

Directed by Max Weiland, Love Song

Made with Sarah Yu, Dan White, Roberto Lastra Montiel, Jason Norcross, Glenn Cole